Strategic Sales Leadership & Planning Program

Lead the New Era of Sales Transformation with Strategic Thinking, Insight-Led Decisions, and AI-Powered Systems.
Start Date
14th August 2025
Duration
8 weeks
Mode
Online & Live Online
Program Fee
$1299

The Evolving Landscape: Why Strategic Sales Leadership Matters Now

The traditional sales playbook is no longer sufficient in a rapidly transforming world. Consequently, sales leaders grapple with preparing their teams and strategies for an uncertain future.
of Chief Sales Officers struggle to adapt their
strategic plans to sudden change. 

Source: Gartner Leadership Vision for 2025: Top 3 Strategic Priorities for Chief Sales Officers

of sales leaders did not receive appropriate sales leadership training and development prior.

Source: Leading From the Front in Challenging Times by Sandler Research Center

of CSOs surveyed reported playing a supporting (as opposed to lead) role in shaping AI strategy.

Source: Monitor Deloitte: 2024 Chief Strategy Officer (CSO) Survey

 in 5 sales and finance leaders say they have missed a quarterly sales forecast - with over half missing it two or more times.

Source: 2024 Sales Forecasting Benchmark Report by Xactly

Empowering Your Strategic Sales Leadership

Unlock your full potential as a strategic sales leader. This program provides the frameworks and essential skills to master sales planning, foster resilient teams, and consistently achieve ambitious revenue goals in an ever-evolving market, empowering you to lead with confidence and precision.
The Strategic Sales Leadership & Planning Program is specifically designed to solve a common challenge faced by senior sales leaders: being trapped in the demands of day-to-day execution, with little time or structure to think and lead strategically.

This 6-week online and live-online program provides a practical, structured curriculum to help sales leaders develop the strategic thinking, planning, and execution capabilities needed at senior levels.
Participants will gain:
  • Actionable frameworks to shape long-term sales vision
  • Tools to analyze market dynamics and identify growth opportunities
  • Guidance to build scalable, high-performing sales teams
  • Insight into using data and forecasting for smarter decisions
  • Strategies to integrate sales technology and AI for future-readiness
By the end of the program, leaders will be equipped to move beyond tactical firefighting and step confidently into their role as strategic growth drivers - ready to lead their sales organizations toward sustainable success.
Benefits

Program Features

Focused Curriculum

Gain a laser focus on core sales strategy principles and practical application, mastering market analysis, customer engagement, and GTM planning for sustainable growth.

Post Program Engagement & Support

Benefit from a 1-hour personalized 1:1 consulting session within one year, plus a live group check-in for peer learning.

Interactive Live Sessions

Engage in focused 1-hour weekly live sessions for direct instructor interaction, Q&A, and collaborative learning of strategic sales principles.

Flexible Learning

Learn strategic sales leadership flexibly online, dedicating just 2-4 hours weekly to seamlessly integrate with your schedule.

Rich Learning Resources

Benefit from in-depth case studies from leading publishers, enriched by real-world examples for each topic. Supplementary reading materials will further enhance your learning.

Peer Networking

Connect with a diverse cohort of senior sales leaders from various industries, all navigating similar strategic challenges and opportunities. Engage in rich discussions, share best practices, and gain fresh perspectives on complex problems.

Program Curriculum

Designed with precision, this curriculum directly addresses the critical challenges identified in today's sales landscape, providing actionable frameworks and capabilities essential for strategic growth and sustained success.

Who is this Program for

Designed for Senior Sales and Revenue Leaders, this program empowers you to drive commercial growth and translate business goals into strategic sales outcomes, evolving from tactical management to holistic leadership.
A minimum of 7 years of experience in a senior sales or revenue leadership position is expected.

Ideal Roles include:
  • Chief Revenue Officers (CROs)/ Chief Sales Officers CSOs)
  • VPs / AVPs of Sales & Business Development
  • Senior Sales Leaders (Sales Directors, Regional Heads, National Sales Heads)
  • Business Unit Heads / General Managers with sales responsibility
  • Sales Enablement or Sales Excellence Leaders
  • Revenue / Commercial Strategy Leaders
  • RevOps Professionals shaping sales systems and performance

Program Faculty

Patrick Jones

Patrick Jones, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Certificate of Completion

Successfully conclude the Strategic Sales Leadership & Planning Program and earn your official Certificate of Completion. This credential formally recognizes your mastery of strategic sales leadership principles and advanced planning techniques, enhancing your professional standing and validating your specialized expertise.
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